Market Audit and Competitive Market Analysis - 5771 Words

III. Market Audit and Competitive Market Analysis Guideline I. Introduction The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed. Each customer is an individual and relies on the brand to deliver everything from basics to cutting-edge trends. It’s the broad spectrum of ever-changing co lections that keep Topshop ahead of the style game. Mainline Topshop’s Mainline range†¦show more content†¦The District is known to be one of the best places to shop for clothing, accessories, cosmetics and shoes for low prices. Many clothing companies manufacture their clothing in the Fashion District, such as American Apparel and Andrew Christian. Fashion District, Pico Santee The Fashion District also features Santee Alley, a heavily populated back alley shopping path between Maple and Santee Streets, stretching from Olympic Boulevard to Pico Boulevard. This alley is notorious for being home to a large concentration of counterfeiters trying to sell a variety of faux designer goods, ripped DVDs, and other stolen or bootleg items. Similarly, the alley is also known for its illegal trade in live animals, which has been criticized by animal rights activists as cruel. Despite this, there are also many reputable and honest merchants in the alley. 1. Geographical region(s) The product will be introduced in Los Angeles which is the most populous city in California and the second most populous in the United States, with a population of 3.8 million on a land area of 498.3 square miles (1,290.6 km2). 2. Forms of transportation and communication available in that (those) region(s) Freeways and Highways The city and the rest of the Los Angeles metropolitan area is served by an extensive network of freeways and highways. Despite the congestion in the city, the mean travel time for commuters in Los Angeles is shorter than other major cities, including New YorkShow MoreRelatedMarket Audit and Competitive Market Analysis4258 Words   |  18 PagesMarket Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. 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